Catalyst CT Dot Think Design

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Conversion

Who lands here
People already on the email list
Coming from
Campaign emails, retargeting, branded search
The job
A gift, with no introduction needed
Built on
WordPress with an embedded GoFundMe Pro form

Structure

Content block Photography of real participants Button Form
0Top barstays on screen
00 · Top bar

Logo and one Give button, pinned to the top. No menu and no links out.

1Hero with the giving formfirst screen
Photograph
StreetSafe / PCCP participant
GoFundMe Pro giving form, embedded
$25
$50
$100
$225
Other
Monthly
Give now
01 · Hero with the giving form

Someone can give in the first screen without reading anything.

2What your gift doesthe offer
$25A financial literacy workshop
$50Opens a first bank account
$100Several steps toward a first paycheck
$225One young person's full path
02 · What your gift does

Knowing Catalyst does not tell you what $50 buys.

3How the program works
Mentor who has lived it
Workshops three times a week
Money released on completion
03 · How the program works

One line and three labels. The milestone structure is new even to people who know StreetSafe.

4One story
Photo or short video
participant or mentor
04 · One story

One story and a photograph.

5Givesecond ask
Same embedded form as the hero
$25
$50
$100
$225
Give now
05 · Give

The same form again, for anyone who read to the bottom first.

6Footer
Catalyst CT
501(c)(3) · EIN
Privacy policy
Contact
Social links
06 · Footer

Nonprofit status, EIN and the privacy policy link.