Catalyst CT Dot Think Design

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Lead capture

Who lands here
New audiences we are growing the list with
Coming from
Lead generation ads, lookalike audiences
The job
An email address, not a gift
Built on
WordPress with a Mailchimp form

Structure

Content block Photography of real participants Button Form
0Top barstays on screen
00 · Top bar

Logo and a quieter Give button, for anyone who arrives ready.

1Hero with the email formfirst screen
The email ask
First name
Email address
Send it to me
40+ years in Bridgeport Violence responses down 40%
Photograph
StreetSafe / PCCP participant
01 · Hero with the email form

Two fields in the first screen. Someone can sign up without scrolling.

2Why it matters here
22%of Bridgeport kids grow up in poverty
42%of local teens at risk of leaving school or work
40%drop in hospital violence responses since last year
02 · Why it matters here

Three local numbers. Two problems and one win.

3What the program does
Financial literacy
A first bank account
Resume and interviews
A first paycheck
03 · What the program does

No dollar amounts. A price list on this page reads as an ask for money.

4How the program works
01
A mentor who has lived it
02
Workshops three times a week
03
Money released when a step is completed
04 · How the program works

Three steps, in the order a participant moves through them.

5Proof
Photo or short video
participant or mentor
116 teens in StreetSafe
10 seats in this first group
Bridgeport's only program of its kind
05 · Proof

One story, with the numbers underneath it.

6Email form, again
First name
Email address
Send it to me
06 · Email form, again

The same form, for anyone who read to the bottom first.

7Would rather give now
Give instead
07 · Would rather give now

A quiet link through to the acquisition page. Small on purpose.

8Footer
Catalyst CT
501(c)(3) · EIN
Privacy policy
Contact
Social links
08 · Footer

Nonprofit status, EIN and the privacy policy link.