Page 3 of 3
Logo and a quieter Give button, for anyone who arrives ready.
Two fields in the first screen. Someone can sign up without scrolling.
Three local numbers. Two problems and one win.
No dollar amounts. A price list on this page reads as an ask for money.
Three steps, in the order a participant moves through them.
One story, with the numbers underneath it.
The same form, for anyone who read to the bottom first.
A quiet link through to the acquisition page. Small on purpose.
Nonprofit status, EIN and the privacy policy link.