Catalyst CT Dot Think Design

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Acquisition

Who lands here
People who have never heard of Catalyst
Coming from
Paid social, Google Ads, search
The job
A first gift, after the full case
Built on
WordPress with an embedded GoFundMe Pro form

Structure

Content block Photography of real participants Button Form
0Top barstays on screen
00 · Top bar

Logo and one Give button, pinned to the top. No menu and no links out.

1Herofirst screen
Give now See what a gift does
40+ years in Bridgeport Violence responses down 40%
Photograph
StreetSafe / PCCP participant
01 · Hero

Headline, photograph, the ask, and two credentials. Two design directions to come.

2Why it matters here
22%of Bridgeport kids grow up in poverty
42%of local teens at risk of leaving school or work
40%drop in hospital violence responses since last year
02 · Why it matters here

Three local numbers. Two problems and one win.

3What your gift doesthe offer
$25A financial literacy workshop
$50Opens a first bank account
$100Several steps toward a first paycheck
$225One young person's full path
03 · What your gift does

The offer. Every rung is something you can photograph.

4How the program works
01
A mentor who has lived it
02
Workshops three times a week
03
Money released when a step is completed
04 · How the program works

Three steps, in the order a participant moves through them.

5Proof
Photo or short video
participant or mentor
116 teens in StreetSafe
10 seats in this first group
Bridgeport's only program of its kind
05 · Proof

One story, with the numbers underneath it.

6Givethe ask
GoFundMe Pro giving form, embedded
$25
$50
$100
$225
Other amount
Make it monthly
Give now
06 · Give

The same four amounts, carried straight into the giving form.

7Not ready to give
First name
Email address
Stay in touch
07 · Not ready to give

Two fields, to catch people who read everything and still did not give.

8Footer
Catalyst CT
501(c)(3) · EIN
Privacy policy
Contact
Social links
08 · Footer

Nonprofit status, EIN and the privacy policy link.