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Logo and one Give button, pinned to the top. No menu and no links out.
Headline, photograph, the ask, and two credentials. Two design directions to come.
Three local numbers. Two problems and one win.
The offer. Every rung is something you can photograph.
Three steps, in the order a participant moves through them.
One story, with the numbers underneath it.
The same four amounts, carried straight into the giving form.
Two fields, to catch people who read everything and still did not give.
Nonprofit status, EIN and the privacy policy link.